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Halo 4/V Black Beta

Agency: News Australia Sales/IGN AU.

Brief: With the Halo 4 release approaching, IGN and Xbox are running a Halo 4 Black Beta event that is sponsored by V. With a larger than usual budget and a sponsorship driving the event, we took the opportunity to revise the UX of IGN microsites to create a more standardised approach to the microsite creation. Creative was influenced by V branded Halo 4 collateral with the dominance handed over to V.

Project Involvement: UX and UI refresh, design and development of microsite, design and build of driving media.

Visit microsite

Tags: website


Black Beta Select Awards

Agency: News Australia Sales/IGN AU.

Brief: IGN are looking to host the ultimate Black Beta event - The Black Beta Select Awards. An event where gamers will unite to discover the top 10 games of 2012 and the most anticipated games of 2013, all in a night of celebrities, giveaways and gaming. The previous Black Beta identity was looking rather tired, so a new branding was proposed with the ability to co-brand in order to engage sponsors for the event.

Project Involvement: Branding, concept, mock driving media and skin for microsite.


Tags: website mocks


McDonalds: Lamb Burger

Agency: News Australia Sales

Brief: An urgent brief from OMD calling for high impact print and digital executions looking for maximum brand exposure. McDonalds were releasing a new, super secret burger to their menu - the only details that were shared was the fact it was a lamb burger and it contained every filling available.

Project Involvement: Design rich media mocks that reflected creative from the print team. Ad spots were predetermined by the sales team.


Tags: website mocks


The Good Guys: Fathers Day

Agency: News Australia Sales

Brief: Mock a series of rich media digital ads showcasing the potential news.com.au has for the Good Guys’ advertising spend for fathers day. This reactive project came through News Australia Sale’s Melbourne branch for FY12 and included a rotating film strip and an expandable microsite.

Project Involvement: Design rich media mocks for pitch.


Tags: website mocks


Abraham Lincoln Vampire Hunter

Agency: News Australia/IGN AU.

Brief: To create a microsite to drive RSVPs and supporting media to promote exclusive advanced screenings of Abraham Lincoln Vampire Hunter to IGN readers across the country.

Project Involvement: Design and development of the IGN microsite along with the driving media.

Visit microsite

Tags: website


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HCF

Agency: Pollen.

Brief: HCF wanted an overhaul for their digital presence to drive more online sales and to provide a simple way to get fast health cover. Pollen realigned HCF’s online brand, worked to improve the content on the site and provided the inhouse development team with a extensive series of front end templates.

Project Involvement: My involvement in this project ranged from design of templates, auditing content, front end development of templates, also design and production of a web style guide.

www.hcf.com.au

Tags: website


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Cascade Brewery Co

Agency: Pollen.

Brief: Droga5 approached Pollen with this project at its early stages. Pollen worked with both Droga5 and Carlton United Brewers accross design and development to launch in Nov 2010.

Project Involvement: Part of a small team in which my tasks included illustration, front-end development and design of internal pages.

www.cascadebreweryco.com.au

Tags: website


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Circus Festival 2011

Agency: Pollen.

Brief: To design and build a flash and mobile site for Circus, a festival of commercial creativity from the Communications Council.

Project Involvement: Design of mobile site, co-design of website from supplied print designs, and development of mobile site.

www.circusfestival.com.au

Tags: website mobile


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VB: Raise a Glass

Agency: Pollen.

Brief: A nod towards the increasing mobile market, VB wanted a HTML presence for the 2011 Raise a Glass campaign. The mobile site was built to allow another channel for public users to donate and to provide background on the cause.

Project Involvement: Build of the mobile site for iPhone, iPad and Android users with limited devices available for testing.

View on a mobile device

Tags: website mobile